Posted on Apr 7th 2008
How many of you have started a company? How many on a shoe string? You can be selling the "Fountain of Youth" and have limited success or fail altogether if you do not have the right branding or marketing. Unfortunately, branding and marketing take, time and money. The less money you have to speond on it, the more time it generally takes to get your message of eternal youth above all the other noise. SchmartBoard fought long and hard to find good quality distributors. It was a war, because we did not have full page color ads in the electronics publications.
Lately, we have been solicited from distributors who want to carry our product. Have we passed the tipping point? I'm not sure, but it is a better feeling to pass on a potential distributor than it is to be passed over as a manufacturer. We still will sign new distributors when we feel they can add value to an underserved geographic market or demographic user.
Arctan is a new online reseller of SchmartBoards. We like them because they have only a few items for sale. This may not always be the case for them...but now it is certainly easy tofind SchmartBoard on their website. They are based in BC Canada, and stock our full line of products. If you are one of out neighbors to the north, check them out. They also have a line of digital microscopes that look kind of cool as well.